Furthermore, Air Asia may continue offering aggressive promotional campaigns. In recent years, social media has been growing rapidly. It has been viewed as an efficient and effective method that enables companies to increase the recognition and awareness of the brand in the public. Past studies has reported that companies that involves social media in their business operation has been proven to have an increase in their profit and other companies reveal that there is an increasing rate of market exposure. For this reason, many airline industries have collaborated with the social media platform and integrate it into their service channels and sales.