Expected Contribution This research may help the marketers to increase their performances among the competitors

Expected Contribution
This research may help the marketers to increase their performances among the competitors. Marketers can use celebrities to support their brands, consequently making brand popularity, resulting in consumers’ preference for such well known brands as Iphone, Oppo, Samsung and Vivo.

Next, this research may awaken the marketers of the forms of socialisation active in focusing on certain population groups, since target markets have distinctive socialisation groups. The students of university respondents for this study were affected mostly by peers. When focusing such groups, marketers should relate in regarding age.

Moreover, manufacturers may produce smartphones with attractive brand images, because most of the student respondents for this study believe that the smartphone can represent their noble image in the public by the brands of mobile phone they have chosen.